A Word About Web Marketing
Having a fantastic website means nothing if no one can find you, and more and more of our clients are relying on their web site as a core component of their business strategy.
The Internet is becoming more competitive. Not only do you need to draw potential clients and customers to your web site, you need to understand the key factors that encourage them to take the next step in the business transaction, whether it's to buy online, or seek further information and contact.
Search Engine Optimisation (SEO) is crucial to getting people to your site, but web marketing analysis is essential to understand customer behaviour and to identify the key factors that influence their web-based decision making.